WORKSPACE / Overview
MARKETING OPERATIONS
FT
THE MARKETING COMMAND CENTER
FEDI TECH INTELLIGENCE SUITE

Make better marketing decisions.
Make every rupee count.

From ad spend to real business profit. Calculate, forecast, learn, and plan your next campaign with confidence.

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ROI↗PROFIT / COST

Your toolkit

Everything you need to understand and improve advertising performance.

ⓘ No invented results. Forecasts are mathematical scenarios, not live Meta/Google auction predictions or guaranteed sales.
FINANCIAL PERFORMANCE

ROI & ROAS Calculators

Measure advertising revenue separately from actual business profitability.

Enter your numbers

ROI here uses total listed costs as investment. ROAS compares only attributed sales revenue to ad spend.

Calculated results

ROAS—Revenue ÷ Ad spend
ROI—Profit ÷ Total costs × 100
Net profit—
CPA—
Profit margin—
AOV—

Campaign money flow

Calculated only from the figures you enter above.

How the formulas work

ROI(Revenue − all costs) / all costs × 100
ROASAd-attributed revenue / ad spend
CPAAd spend / purchases
Profit marginNet profit / revenue × 100
ACQUISITION ECONOMICS

Bid Strategy Lab

Start with business margin, then design your bidding target.

Unit economics

Include fees, delivery, expected returns and all incremental costs in non-ad cost.

Affordable advertising targets

Target CPA ceiling—
Break-even ROAS—
Profit-protecting ROAS—
Affordable CPC estimate—

Understanding bid controls

Highest volume

Let the platform seek the most optimization events within budget. Good starting point.

Cost per result goal

Aim for an average cost per result; not a strict guarantee.

Bid cap

Limit the auction bid, not the eventual cost per sale. Advanced control.

ROAS goal

Optimize for return on conversion value where eligible and tracking is reliable.

Note: Affordable CPC is an economics-based estimate, NOT the auction bid you must enter. Bid strategy availability varies by ad platform and optimization goal.
SCENARIO MODELING

Campaign Campaign Results Planner

Estimate a possible range of clicks, purchases and profit using editable assumptions.

These are USER-ENTERED assumptions, not current Pakistan market benchmarks. CVR is purchases per click in this simulator, and contribution margin is after variable costs but before ads.

How to read these scenarios

This planner uses exactly your entered assumptions. Its results are mathematical scenarios, never guaranteed clicks, sales or market benchmarks.

CAMPAIGN TROUBLESHOOTING

Ad Health Check

Enter actual ad results to understand cost and performance. No automatic assumptions or guarantees.

Your actual performance

Performance analysis

Enter campaign data and click Analyze. Your recommendation will appear here.
This is a rules-based diagnostic, not access to your live ad account. Conversion tracking, attribution window, running time and lead quality also matter.
THE FORMULA DESK

Metric Calculators

Fast, independent calculations for common advertising KPIs.

All calculators start empty. A result appears only after required values are entered. Wrong or impossible values show a validation message.
THE KNOWLEDGE LIBRARY

Business Understanding

Every essential advertising term explained with examples, formulas and focused AI help.

YOUR MARKETING LEARNING ASSISTANT

✳ Fedi AI

Ask about marketing math, campaign strategy, B2B sales or any specific learning topic.

✳
Fedi AIAPI-powered when configured
● Assistant

Select a topic

Fedi AI prioritizes this topic and responds in your chosen language.

Try a question

Fedi AI uses an external model when configured. Do not enter secrets or client personal data. Responses can be incorrect; verify important decisions.